Bruno Steffen's

Academic brief turned guerrilla marketing stunt with social media activation for a Brazilian rock radio/brand, partnering with McDonalds.

The project included the positioning of a live rock band inside the drive-thru on a friday night, allowing costumers to choose their meals along with a rockin’ tune, which was played as a surprise when they got their order.

Each car got their own pop-up concert, played live to them when they needed the most: this is the most active McDonalds in South Brazil during the 00:00am – 06:00am time range, being famous for it’s rockers and party monsters clientele. Exactly Ipanema’s target.

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