Bruno Steffen's

Restructuring of one of Brazilian radio’s most traditional products: the live football coverage, with focus on participation and interaction from fans. A whole ecosystem of platforms was developed, all based on the constant engagement of the users.

Update of all the radio’s social networks related to football, redefining it’s roles for specific targets; Development of 2 Facebook apps, both directly tied to the live radio coverage; Development of a new mobile app – the centre of the whole campaign – which brought fans, hosts and our brands even closer together.

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